Mission & Vision

VARSL was created with one purpose: to make CLP and SDS management simple, fast, and safe – and accessible to all businesses, regardless of size or industry.

Compliance shouldn’t be a burden. That’s why we developed CLP-Helper, which ensures your hazard labelling and safety data sheets are always correct, up to date, and easily accessible online.
Our vision is to become Europe’s preferred solution for automated CLP labelling and SDS management. No business should waste time or risk fines because they lack the right data – with VARSL, CLP and SDS become an integrated part of your workflows: fully automated and always compliant with EU requirements.

Background & Challenges

Many businesses struggle to keep track of CLP labelling and SDS:
SDS are often supplied in English instead of Danish.
Product pages lack visible hazard pictograms or H/P statements.
Old safety data sheets are not updated.
These errors can lead to orders or fines from the Danish Environmental Protection Agency. VARSL was created to eliminate exactly these challenges.

Our Solution

With CLP-Helper, you get:
Automated CLP hazard labelling – always the correct signal word, H/P statements, and hazard pictograms.
Up-to-date SDS – delivered in Danish or any other EU language.
Webshop crawling – we scan your products, find missing data, and ensure everything is compliant.
Automatic updates – old SDS are replaced with the latest versions.
Easy integration – directly with your webshop, ERP, or PIM.
Extra feature – Automatic SDS to the customer – fully in line with the REACH Regulation, which requires SDS to be supplied to professional customers no later than at the first delivery. VARSL automates the entire process – and documents it for you.directly to the customer.
👉 That’s great service, can be used commercially as an extra quality seal – and ensures you always comply with the rules.

Why choose VARSL?

Comply with legislation – always in line with the CLP and REACH regulations.
Avoid fines – no orders or penalties.
Save time – from 30 minutes to 5 seconds per product.
Full transparency – customers see the right information directly on the product page.
Scalable solution – from small webshops to enterprise.

Our Values

Ease of use – the solution must be easy to understand and use, even without a technical background.
Reliability – customers can trust that data is always correct and up to date.
Compliance – we build everything according to current legal requirements and the latest CLP and REACH rules.
Innovation – we think ahead and constantly develop new features that make compliance even easier.

Security & GDPR

We know data security is crucial. That’s why VARSL is built to the highest standards for data protection and GDPR.
All customer data is handled confidentially.
SDS and CLP data is stored and exchanged securely.
The system is scalable and reliable – developed to support both small and large businesses.

Sustainability & the Future

With VARSL, we help businesses towards a more sustainable and digital future:
Less paperwork → everything is delivered digitally.
Efficient use of resources → you save time and energy.
Supports ESG goals → compliance and safety go hand in hand with responsibility.
Our ambition is to be a key partner in the digital transformation of compliance in Europe.

Who do we help?

Webshops – selling cleaning products, paint, chemicals, and other products with CLP requirements.
Manufacturers – producing chemical products themselves and needing to ensure correct labelling.
Wholesalers & distributors – managing large product portfolios and needing automation.
B2B trade – businesses with customers across the EU, where SDS must be delivered in multiple languages.

The story behind VARSL

VARSL was founded on a simple realization: many businesses struggle with CLP and SDS – and risk doing it wrong. We saw how webshops and manufacturers wasted hundreds of hours on manual processes, old PDFs, and missing updates. At the same time, the EU tightened legislation, increasing the risk of fines and enforcement orders.
To solve this, we developed CLP-Helper – a digital solution that makes it possible to automate the entire process, so compliance is no longer a burden, but an integrated part of the business.

Market & Future Outlook

The market for CLP and SDS compliance is undergoing major change. The EU’s new rules require information to be shown directly on online product pages, not just in PDFs. In addition, requirements for documentation and updates are continuously being tightened.
VARSL is built to be future-proof:
We track all changes to the CLP and REACH regulations.
We automate updates so customers always have the latest SDS.
We continuously develop new features so the system keeps pace with both legislation and customer needs.
👉 In short: VARSL is designed to help businesses not just now, but also in the coming years, when requirements will only grow.

International coverage

CLP and SDS rules apply across the entire EU, but businesses often find that documents are available only in English or a single language. That is not legal and creates barriers to sales.
VARSL solves this problem by delivering CLP data and SDS in all official EU languages.
This means that:
Webshops can sell across the EU without extra hassle.
Manufacturers can handle export markets easily and legally.
Customers always receive information in their own language – which is both a legal requirement and a service improvement.

Team & Expertise

Behind VARSL is a team with experience in e-commerce, compliance, software development, and automation. We know how product data is handled in practice, and we know the challenges of running a webshop with many products.

• We’ve worked with CLP and SDS requirements for over 10 years.
• We’ve built and operated webshop solutions with thousands of products.
• We understand both the legal requirements and the technical solutions that ensure full compliance.
• 👉 That’s why you can trust that VARSL isn’t just another software tool – but a solution created by people who know your challenges from the inside out.